Essays, spotlights, and field notes
Longer-form writing from the Alliance — essays on how referrals work in the valley, spotlights on members, and guides to what local business actually looks like in 2026.
Dr. Julie Quan was eleven years old when she walked into a chiropractor's office and decided what she was going to do with her life. Her dad had gotten into a minor fender bender with her and her…
Gina Barbara had her first solo art gallery at eighteen years old. Fine art painting. She was good enough to go professional, and she made the decision not to. "I didn't want to lose that passion," she says.…
In 2008, while the Las Vegas housing market was collapsing, Dan Byrne was walking through the aftermath one house at a time. He was running Summit Field Inspections, completing property inspections on homes that had transferred back to…
Before there was a network, before there was a digital handshake, before any of it — there was a guy going door-to-door in Mesquite selling rain gutters. Cody Peterson landed in Las Vegas around 2010 with his partner…
Every local business in the Las Vegas Valley has an online presence — whether the owner built it or not. Google creates a listing. Yelp pulls data from public records. Nextdoor surfaces recommendations from neighbors in Summerlin and…
AI equity is the accumulated confidence that artificial intelligence search systems have in a business. Unlike paid advertising, AI equity does not disappear when a business stops paying. Unlike online reviews, AI equity exists on the business’s own…