Luv-It Frozen Custard
Dessert Shop, Las Vegas Valley
Researched from public sources.
Walk-up frozen custard stand on East Oakey since 1973: fresh daily flavors, 55-plus sundae combinations, shakes, malts and quarts to go.
Dorothy Woods had worked at Leon's, a well-known frozen custard stand in Milwaukee, before she moved to Las Vegas. In the winter of 1973 she opened Luv-It as a walk-up shop selling sandwiches, chili and custard. The sandwiches and chili did not last; the family decided early on to make only frozen custard, because the other food took too long. More than 50 years later, Luv-It is run by the fourth generation. Nevada Magazine reported in 2020 that her great-grandson Brandon Tiedemann owns it with his mother, Sharon, and his sister, Brittany.
Custard, not ice cream
The difference is egg yolks, and no air whipped in, so the texture comes out heavier and creamier than ice cream. Luv-It makes it fresh every day. Vanilla and chocolate are always scooped, along with two daily flavors that rotate on a monthly calendar posted on the website. Brandon has named fresh banana nut, lemon, rocky road, mint chocolate chip and cookies and cream among the most popular.
How to order it
- Sundaes: more than 55 combinations, from a one-topping cup to the Swiss Brownie Nut with fresh-baked brownies
- Shakes, malts and floats: 35 flavors every day, cotton candy included
- Quarts to go: all 35 flavors, from champagne cherry and Sin-a-Buns to egg nog and gingerbread cookie
- Dairy-free: Dole soft serve, made daily
The shop lists the Western sundae as its most popular: hot fudge, hot caramel and pecans. Brandon's own version adds extra pecans with the hot toppings on top, and customers can ask for it the same way at the window.
The window
The walk-up window has been the classic way to order since 1973, and parking is free. The Luv-It app handles order-ahead and delivery.
Hours: Sunday through Thursday, 1 to 10 p.m.; Friday and Saturday, 1 to 11 p.m.
Visit or contact Luv-It Frozen Custard
505 E Oakey Boulevard, Las Vegas, NV 89104
702-384-6452
Business website
Researched September 26, 2026. Source 1; Source 2. This is an independent directory listing, not a claim that the owner has joined or installed a badge. For a correction or removal, contact Cody. Listings are free and badges are optional.
Is this your business?
Claim a seat free: call (725) 202-7691 or text Cody at (725) 502-3114. Something wrong, or rather not be listed? Email cody@702alliance.com and it's fixed or taken down.