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The Beef Jerky Store

Food & Beverage, Las Vegas Valley

Listed Researched from public sources.

Nitura family snack shop on N. 3rd St. since 1993: jerky, li hing mui, crack seed and Japanese treats, the omiyage stop for Hawaii visitors downtown.

Omiyage on North Third Street

For plenty of Hawaii families, a Las Vegas trip is not finished until they have loaded up at The Beef Jerky Store. The downtown shop, across from the Fremont Hotel, deals in omiyage, the snacks and small gifts island travelers carry home for relatives and coworkers, and Honolulu Magazine has called it a long-popular stop for visitors from Hawaii.

Steve and Judy Nitura opened the store in 1993 after moving from Hawaii to Las Vegas, before the Fremont Street Experience was downtown’s main draw. It started small, serving the local Hawaiian community along with residents and tourists. It was first called No Ka Oi; the Nituras renamed it in the late 1990s so tourists hunting for a beef jerky store could find it. Their daughter, Cathy Nitura, took over as CEO in 1997, and the family still runs it.

What the bags on the wall hold

  • Jerky in beef, pork, poultry, seafood, exotic and meatless versions, with gluten-free, sugar-free and no-MSG choices
  • Crack seed, li hing mui and lemon peel
  • Japanese snacks such as arare, mochi, senbei, manju, dorayaki, furikake and nori
  • Dried tropical fruit, nuts, trail mix and candy
  • Gifts, from lei-making supplies to insulated bags and store T-shirts

House-label items such as a natural crispy beef jerky and a clam jerky sit next to brands like California Jerky Factory, and the li hing mui, sweet and seedless or on the seed, ranks among the best sellers online.

Ordering from home

The store ships across the U.S., with free shipping on orders of $150 or more; Alaska and Hawaii add a $5 handling fee. From April through October, it warns, heat-sensitive items ship at the buyer’s risk, and melted chocolate is not refunded.

Hours: Monday through Saturday from 9:30 a.m., with a 5:30 p.m. close listed on the website; closed Sunday.

Visit or contact The Beef Jerky Store

112-B N. 3rd Street, Las Vegas, NV 89101
702-388-0073
Business website

Researched September 26, 2026. Source 1; Source 2; Source 3; Source 4. This is an independent directory listing, not a claim that the owner has joined or installed a badge. For a correction or removal, contact Cody. Listings are free and badges are optional.

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