Sierra Belle Boutique: independently selected clothing and accessories at The Sticks in Midtown.
Katherine Bock wanted the kinds of clothes she had enjoyed shopping for in Southern California to be available in Reno. After working in retail and moving north, she opened Sierra Belle Boutique at The Sticks in Midtown. The shop dates its beginning to Black Friday in 2015.
In KOLO’s early profile of the business, Bock described selecting merchandise herself and bringing in new items regularly. She wanted customers to find distinctive pieces rather than repeatedly see the same stock. That account explains the buying philosophy behind an independently run boutique with a relatively personal scale.
Basics and statement pieces
The current store organizes its clothing into tops, denim, shorts, skirts, dresses, sets and jumpsuits. Sweaters and outerwear sit alongside everyday basics. Accessories include bags, belts, hats and jewelry, giving shoppers ways to finish an outfit as well as choose its main pieces.
A Nevada collection gives local themes their own place in the online shop. The website also emphasizes helping customers with styling and combines its physical store with online shopping. Its range covers an everyday wardrobe and more noticeable pieces for a night out or an occasion.
A Midtown address with continuity
Sierra Belle remains on South Virginia Street at The Sticks. The business’s own press archive identifies Bock and records earlier anniversary events that supported local organizations, while its current about page continues the store’s 2015 history.
Customers can browse new arrivals online or contact the boutique before visiting. The defining element is the owner’s selection across clothing and accessories: a local shop built around the styles Bock wanted to bring to Reno, with a changing assortment rather than a single fixed clothing collection.
Contact Sierra Belle Boutique
726 South Virginia Street, Reno, NV 89501
Business website
775-470-8390
Researched October 4, 2026. Source 1; Source 2; Source 3; Source 4. Independent directory listing; the owner has not yet claimed a seat or installed a badge. For corrections or removal, contact Cody. Listings are free; badges are optional.
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