handcrafted magic props and collectible magic posters
A magician's working prop and a vintage theater poster meet in the catalog at Nielsen Magic. The Las Vegas business produces and sells magic equipment while also maintaining a substantial specialty in posters and memorabilia connected with the art of illusion.
Lupe Nielsen at the workbench
Lupe Nielsen owns and runs the company today, continuing the business established by magician Norm Nielsen. The company's history places its Las Vegas chapter in 1993 and Lupe's arrival in 1995.
An independent 2026 instructor biography from the Marc Adams School of Woodworking identifies Lupe as the owner and manager of Nielsen Magic in Las Vegas. It describes her work fabricating magic equipment and her background in technical theater and woodworking, corroborating the hands-on craft behind the business.
For performance and collecting
The catalog includes manipulation cards, vanishing bottles, wands and Okito-Nielsen props. Custom tables and other wood products appear alongside the equipment, reflecting the role of fabrication as well as retail sales.
Collectors have a separate selection of original vintage posters, reproductions and contemporary prints. Books and instructional media round out the catalog, connecting the practical tools of performance with magic's visual and written history.
- Performance props and accessories for magicians.
- Handcrafted wood pieces and specialty equipment.
- Original and reproduction magic posters.
- Books, recordings and related collectibles.
Nielsen Magic publishes a Las Vegas mailing address, phone number and direct email rather than advertising a walk-in storefront. Customers can use those contacts to ask about a particular prop, poster or order. The business brings manufacturing knowledge and collecting experience together under one locally operated company.
Contact Nielsen Magic
Las Vegas; correspondence P.O. Box 34300, Las Vegas, NV 89133
702-656-7674
Business website
Researched October 12, 2026. Source 1 · Source 2 · Source 3 · Source 4. Independent researched listing; not an owner interview. For corrections or removal, email cody@702alliance.com.
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