# Mad Red Books > Mad Red Books: new, used and rare books on South Eastern Avenue. - Trade: Bookstore - Location: Las Vegas Valley (serves Las Vegas / Las Vegas Valley) - Website: https://madredbooks.com/ - Phone: 725-267-3338 - 702 Alliance status: Listed: researched from public sources, not yet claimed by the owner - Profile: https://702alliance.com/members/mad-red-books/ A gift of an eighteenth-century book helped steer Joshua Dana toward rare-book collecting. His interest now shapes Mad Red Books, the independent shop he opened on South Eastern Avenue on July 4, 2025. Dana started the business online before finding its storefront in Sansone Park Place. Local reporting connects the name to his family: “MAD” and “RED” come from his mother's and sister's initials. His own collecting interests include Revolutionary War material, but the store reaches well beyond that specialty. ## On the shelves - New and used books across multiple genres. - Rare, antiquarian, first-edition and out-of-print volumes. - Artwork and gift items from independent makers. The business's current website presents those as connected parts of its selection. A reader can browse contemporary titles while a collector examines a book valued for its edition, binding or place in publishing history. The store also offers an online catalog for customers shopping remotely. ### Books, art and conversation Before the opening, Dana described an interest in connecting local artists and craftspeople with readers. The shop's present art collection carries that idea forward, with work in different styles and sizes alongside the books. Its calendar also lists author-signing events. Mad Red's own opening newsletter describes a broad audience, including different ages and reading interests, and explains that new, used and rare books all belong in the same store. The goal is reflected in a selection that serves casual reading and collecting without making either the whole identity of the business. Customers can ask about a particular title through the shop's contact page. The website also links to its Bookshop.org selection and Libro.fm audiobooks, extending the ways readers can support the Eastern Avenue bookseller beyond an in-person purchase. ## Contact Mad Red Books 9480 S. Eastern Avenue, Suite 105, Las Vegas, NV 89123 [Business website](https://madredbooks.com/) 725-267-3338 Researched October 2, 2026. [Source 1](https://madredbooks.com/); [Source 2](https://madredbooks.com/hello-from-mad-red-books/); [Source 3](https://madredbooks.com/contact/); [Source 4](https://linktr.ee/madredbooks); [Source 5](https://www.reviewjournal.com/business/entrepreneurs/new-las-vegas-bookstore-to-specialize-in-rare-books-with-a-side-of-conversation-3391362/). Independent directory listing; the owner has not yet claimed a seat or installed a badge. For corrections or removal, [contact Cody](mailto:cody@702alliance.com). Listings are free; badges are optional. --- From 702 Alliance (https://702alliance.com/members/mad-red-books/), a free directory of independent Las Vegas Valley businesses. Corrections: cody@702alliance.com.