# Little Shop of Magic

> Nevada’s longest-running tabletop game store, opened in 1994 by a Marine veteran: board, card, miniature and RPG games, a 100-seat play area and rentals.

- Trade: Games & Hobby Shop
- Location: Las Vegas Valley (serves Las Vegas / Las Vegas Valley)
- Website: https://shop.shopofmagic.com/
- Phone: 702-307-6127
- 702 Alliance status: Listed: researched from public sources, not yet claimed by the owner
- Profile: https://702alliance.com/members/little-shop-of-magic/

## It began with games for Marines overseas

In 1990, John Coviello was a Marine deployed overseas, where game supplies were scarce, so he started ordering them for himself and the Marines around him. As he later told Nerdist, it was not a business yet; the point was getting games into the hands of the troops. In 1994 it became one in Las Vegas: a little shop that, quite literally, carried Magic cards. Coviello, now a retired Marine, still runs Little Shop of Magic, and the trade site ICv2 has called it the oldest and largest dedicated tabletop game shop in Nevada.

## What fills the shelves

The store has moved and grown since then and now fills a suite on Arroyo Crossing Parkway in the southwest Valley. The stock runs deep:

- Board games, from classics to new releases and Kickstarter pre-orders
- Trading card games, starting with Magic: The Gathering and Pokémon
- Miniatures and wargames such as Warhammer and BattleTech, with paints, brushes and hobby supplies
- Role-playing games, including Dungeons & Dragons books, accessories and a big selection of dice

One recent reviewer describes half the staff combing the store for the last paint set the online inventory showed in stock.

## Room to play, and games to borrow

For many regulars the draw is the play area, which seats more than 100 players and hosts the shop’s organized events; the online events calendar lists what is coming up. Then there is the rental library. For a few dollars you can take a demo copy of a board game home and try it with your own group, and if you decide to buy, the first day’s rental fee is credited toward a new copy. Rentals are picked up and returned at the store. Frequent shoppers can also join the XP loyalty rewards program.

**Hours listed online:** Monday through Saturday, 10 a.m. to 8 p.m.; Sunday, 10 a.m. to 6 p.m.

## Contact Little Shop of Magic

7265 Arroyo Crossing Pkwy., #115, Las Vegas, NV 89113
702-307-6127
[customercare@shopofmagic.com](mailto:customercare@shopofmagic.com)
[Online store](https://shop.shopofmagic.com/)

Researched September 26, 2026. [Source 1](https://nerdist.com/article/this-gamer-found-their-calling-by-helping-marines-get-get-gaming/); [Source 2](https://icv2.com/articles/news/view/55252/explore-store-little-shop-magic-las-vegas-nv); [Source 3](https://www.veteranownedbusiness.com/business/8502/little-shop-of-magic); [Source 4](https://shop.shopofmagic.com/); [Source 5](https://www.loc8nearme.com/nevada/las-vegas/little-shop-of-magic/5307823/); [Source 6](https://shop.shopofmagic.com/collections/game-rentals); [Source 7](https://shop.shopofmagic.com/pages/rental-policy); [Source 8](https://shop.shopofmagic.com/policies/privacy-policy). This is an independent directory listing, not a claim that the owner has joined or installed a badge. For a correction or removal, [contact Cody](mailto:cody@702alliance.com). Listings are free and badges are optional.

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From 702 Alliance (https://702alliance.com/members/little-shop-of-magic/), a free directory of independent Las Vegas Valley businesses. Corrections: cody@702alliance.com.