# For the Love, LV > For the Love, LV: mix of new clothing, vintage finds and local art. - Trade: Shopping & Retail - Location: Las Vegas Valley (serves Las Vegas / Las Vegas Valley) - Website: https://forthelovelv.com/ - Phone: 702-727-6737 - 702 Alliance status: Listed: researched from public sources, not yet claimed by the owner - Profile: https://702alliance.com/members/for-the-love-lv/ New clothing shares the floor with vintage finds at For the Love, LV. Nate and Emily Johnson's Main Street shop brings men's and women's apparel, jewelry, art and home accents into one independently owned Arts District store. The Johnsons describe the business as a family undertaking that grew from a dream during the pandemic in 2021. Their account places their household and connection to Las Vegas behind the shop, rather than presenting it as an outpost of a national retail brand. FOX5 has separately identified Emily as the owner in its reporting on the store. ## A second layer of clothing The assortment expanded in early 2024 when Pete and Beth, formerly of Dust Drunk Love Vintage, joined the project. That partnership introduced vintage and gently loved pieces alongside the store's contemporary new clothing. The resulting mix allows a visit to cross categories: a current casual outfit, an older garment selected for its character, or jewelry to wear with either. Local artwork and home décor broaden the selection beyond a clothing rack. ### On Main Street and online For the Love operates at 1114 South Main Street. Its online store also offers nationwide shipping and local pickup, connecting the physical shop with customers who prefer to browse or order before arriving. The business's own account emphasizes clothing that fits into everyday life. Its vintage partnership adds a different source of inventory, so the store's identity rests on combining new merchandise with pieces that already have a history. Art and decorative objects are part of that same approach to the shop floor. Someone looking for an item for a room can browse alongside someone choosing apparel, without those interests being separated into different businesses. The published catalog and local storefront are the two places to check the current selection. ## Contact For the Love, LV 1114 S Main Street, Las Vegas, NV 89104 [Business website](https://forthelovelv.com/) 702-727-6737 Researched September 30, 2026. [Source 1](https://forthelovelv.com/); [Source 2](https://forthelovelv.com/pages/about-us); [Source 3](https://www.fox5vegas.com/2023/06/29/drag-story-hour-las-vegas-arts-district-shop-will-go-despite-harassment/); [Source 4](https://localvintagestores.com/nevada/las-vegas/store/for-the-love-lv/). This is an independent directory listing, not a claim that the owner has joined or installed a badge. For corrections or removal, [contact Cody](mailto:cody@702alliance.com). Listings are free; badges are optional. --- From 702 Alliance (https://702alliance.com/members/for-the-love-lv/), a free directory of independent Las Vegas Valley businesses. Corrections: cody@702alliance.com.